During my tenure at Spawn Ideas, I collaborated with a group of designers to develop a campaign for the Department of Transportation of Alaska, specifically focusing on the Knik Goose Bay Road construction project. My proposal, Honk for KGB (Knik Goose Bay), was inspired by the similarity between the honking of geese and cars. The Department of Transportation found this concept compelling, and it was selected for a two-year campaign to bring attention to the ongoing road work and promote road safety.